This specialization focuses on studying business in the current era of digitalization, which is rapidly evolving. Students are expected to be capable of developing businesses that operate not only in the digital technology field but also across various industry sectors. They should keep pace with the advancements in digital technology in the global market, apply principles and business management knowledge, foster businesses through digital platforms, and have the potential for careers in global companies spanning various industry sectors.
Students will be able to integrate digital technology into businesses across various industry sectors. They can apply digital strategies in their respective businesses or work as digital business experts, sales managers, digital strategy and e-commerce professionals, and in project management and system management.
Sarjana Manajemen (S.M.) degree - Bachelor's Degree
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