Digital Media Design

STUDY PROGRAM

Digital Media Design is one of the specializations within the Visual Communication Design study program that focuses on utilizing digital technology to produce dynamic visual content and media interaction. A harmonious blend of art, digital media, and communication will be produced through photography, animation, video, and other new media. This combination enables students to analyze and evaluate the conceptual placement of their chosen media in projects. Students will be encouraged to explore various forms of expression and harness modern technology to create captivating and inspiring works.

This specialization encourages students to become the conceptual strategists behind the media chosen for their projects. Students are expected to ensure that the intended message is effectively conveyed to and understood by the audience. Integrating strong concepts with digital technology is at the core of this specialization. As a result, students not only create stunning visual content, but also shape visual narratives in the constantly evolving digital era.

The Digital Media Design specialization provides a collaborative environment for students to share ideas with their peers. Learning is supported by experienced faculty alongside top-tier campus facilities. Students are equipped with the skills and knowledge to become leaders in the expanding field of digital media design. This specialization aims not only to produce creative designers, but also to prepare students to become strategic thinkers who can adapt quickly to changes in the digital world. Students will be empowered to create impactful works and adapt seamlessly to designing meaningful user experiences for audiences.

Title : Sarjana Desain (S.Ds.) – Strata 1 (S1)

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VCD Bootcamp
The VCD Bootcamp is held over 5 days. During this event, students practice operating design software to assist Visual Communication Design students in completing future coursework assignments. Design software instruction is provided to foster student creativity, facilitating a smooth execution of the design process from concept to final artwork. Topics covered in this bootcamp include the interface and tools of Adobe Illustrator and Adobe Photoshop, as well as mastering the application of these software programs.
Kasat Mata
Kasat Mata is an exhibition hosted by the Visual Communication Design study program to showcase student artwork created over the academic year. This event serves not only as a platform to display creativity and achievements, but also functions as a final assessment for Visual Communication Design students.
Mural Project
The Mural Project is a Visual Communication Design student initiative where students express their creativity through large-scale paintings on blank white wall surfaces. Students utilize their artistic skills to transform existing spaces into vibrant canvases filled with inspiring colors and imagery. This project is carried out to express creativity and inspire positive energy among viewers.

Graphic Designer
Creative Director
Branding Consultant
Social Media Manager
Packaging Designer
Layout Designer

Project-Based Learning
Students learn through real projects to hone design competencies and business skills as creative industry professionals, supported by faculty and practitioners.
Creativepreneur
Students learn entrepreneurship concepts by combining their creativity with business acumen to create and manage ventures within the creative industry.
Networking
Partnerships with professional associations and design-supporting industries help students gain first-hand knowledge transfer through mentoring, business inspiration, and internships.