Brand Communication Management
STUDY PROGRAM
Brand Communication Management
This specialization focuses on strategies for building and managing brands through effective communication. Students will learn market analysis, brand positioning, creativity in advertising, and public relations to create a strong branding ecosystem. As a result, graduates are prepared to pursue careers in marketing, advertising, or branding consultancy with the capability to design communication strategies that enhance brand value and consumer engagement in the digital era.
- Possessing skills and knowledge in business communication across all industry sectors,
- Developing business skills to enter the communication media business world,
- Building strategic capabilities in copywriting, visual, and audio communication and their business applications,
- Practicing entrepreneurship as foundational knowledge both for starting a business and for becoming a professional.
Title : Sarjana Manajemen (S.M.) – Strata 1 (S1)
- Media Company Visits
One form of communication activity practice is company visits to leading media outlets such as Smart FM, Kompas, and Fajar. These visits are a staple agenda in every semester for Brand Communication Management students. With the primary goal of providing a real-world perspective on the media industry, students are expected to learn about various production aspects and essential skills needed to become high-quality broadcasters. - Communication Media Center x Corporate Entrepreneurship (CMC x CE) Podcast
One of the ongoing podcasts produced by Brand Communication Management students is the CMC x CE podcast. The CMC x CE podcast is a collaborative podcast between Corporate Entrepreneurship and the Communication Media Center organization. The podcast discusses many engaging topics regarding communication science in the professional workplace. This CMC x CE podcast activity provides opportunities for Brand Communication Management students to serve as podcast hosts, honing both verbal and non-verbal communication skills. - School Visitations
Visits to high schools serve as a learning medium for Brand Communication Management students, filled with various activities such as workshops or Public Speaking seminars. In these seminars, students are given the responsibility to deliver interactive learning on public speaking aspects ranging from confidence levels, posture and body language, volume, intonation, eye contact, to techniques for overcoming stage fright.
- Chief Communication Officer (CCO)
- Mass Media Owner
- Business Communication Manager
- Business Development Manager
- Public Relations
- Branding Expert
- Real Projects, Real Problems, Real Clients
Students are given the opportunity to be directly involved in business communication programs and business projects from the beginning of their studies, identifying problems and executing solutions, including interacting with real clients. - Ciputra Group Network
Campus Ciputra Makassar is part of Ciputra Group, which has expanded internationally, where marketing communication is one of its core strengths. - Project-based Learning
Learning business guided by experts while engaging in practical learning within business communication. - Entrepreneurial and Professional Communication
Students do not only learn business communication science theoretically, but also practice it directly across various industry sectors.
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