Master of Management

STUDY PROGRAM
Master of Management
The Graduate Master’s (S2) Program at UC Makassar is designed for professionals, entrepreneurs, and future leaders aiming to elevate their competencies, expand networks, and strengthen business strategies in a dynamic and competitive era. Featuring a practice-based curriculum and an applied approach, students do not merely study theory, but directly implement it into real-world work and business environments. Supported by experienced faculty practitioners and academics, this program delivers an interactive, collaborative, and industry-relevant learning atmosphere.
5 specialization options are available:
- Family Business
- Corporate Entrepreneurship
- Management Expert
- Entrepreneurial Management for Education
- Digital Marketing & Communication
Title : Magister Manajemen (MM) – Strata 2 (S2)
To produce world-class outstanding master’s graduates, particularly in the fields of management, intrapreneurship, and entrepreneurship, while upholding humanitarian values, national spirit, and Integrity-Professionalism-Entrepreneurship (IPE), as well as applying advancements in science and technology for human welfare with a focus on sustainability.
- Manager across companies of various scales and industries
Capable of determining organizational goals to respond to changes in the business environment and organizational development in an entrepreneurial manner. Possesses the ability to conduct conceptual and empirical studies using multidisciplinary approaches for various types of organizations based on organizational functions and entrepreneurial business opportunities.
Career Opportunities: Hospitality Manager; Creative Team Director; Design Practitioner; IT Manager. - Business Consultant across various scales and industries
Capable of recommending methods using the four functions of management (POAC) to achieve organizational sustainability. Provides solutions to organizational challenges covering all four management functions through multidisciplinary approaches. Harnesses Industry 4.0 elements to enhance business performance.
Career Opportunities: Business Consultant; Design Consultant; Business Consultant; IT Transformational Consultant. - Entrepreneur capable of creating independent ventures (venture / value creation) or adding value
Capable of developing new business models that accommodate stakeholder interests, alongside innovative business models in terms of systems, products, or customer intimacy, accompanied by strategic and implementation plans for organizations to achieve sustainability.
- Business Simulation
Participants learn to run businesses in a global environment through strategic business simulations. - Business Scale-up
Focuses learning not only on starting a new business (start-up business) but more heavily on developing and scaling existing businesses (scale up the business) for sustainable growth. - Entrepreneurial Business Inspiration
Invites entrepreneurs from various industry sectors as guest speakers to share insights, experiences, and inspire participants in operating their businesses. - Entrepreneurial Business Execution
Business learning and preparation extend beyond merely writing a business plan; concepts are directly implemented from the start in the Entrepreneurial Project course to cultivate habituation and practical business experience. - Entrepreneurial Sustainability
Business education and preparation geared toward continuous business viability and growth over time. - Project Based Learning
Sharpens participants’ entrepreneurial capabilities to navigate future business challenges through deep analysis of real-world, ongoing business cases. - Real Business Solution (RBS) Program
Organized to build business problem-solving capabilities and networks directly within companies, engaging with local and international CEOs, Directors, and Managers. - Exhibition & Innovation Corner
A platform for participants to showcase their business ventures directly to the public. - Mentoring
Students undergo structured mentoring processes led by industry experts. - Networking
Students engage directly with business practitioners, including CEOs, managers, staff, and other industry professionals.



